Word-of-mouth is the ultimate prize for any marketing campaign. How do you “get people talking.” Word of mouth isn’t just for the water cooler anymore. It’s really the essence of social media. Two Wharton hot shots recently took on the question of exactly how optimum word-of-mouth is achieved. Below is an unabridged summary from AdAge [...]
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Want More Word-of-Mouth? Read on.
Posted by BPMangus on December 1st, 2011
Posted in 21 Century MarCom, Social Media 
Tags: Advertising, Buzz, Marketing, word of mouth 
No Comments »Social Media Contests are King
Posted by BPMangus on November 30th, 2011
If you want to build an online audience (Facebook anyone?) or kickstart your sales, social media contests are your answer. An effective social media contest or giveaway will drive Facebook “likes,” generate Website traffic and, if done right, go viral. From our good friends at Mashable, here are some ground rules.
Posted in Digital & Web, Social Media Tags: create awareness, Facebook, go viral, online contests No Comments »Consumers Say NO to O.co. Branding Wins Again.
Posted by BPMangus on November 15th, 2011
Many of you marketing aficionados are probably aware of Overstock.com’s effort to change the company name to O.co. I have no idea why the change was suggested – much less enacted – but after five months the name change experiment is over. According to AdAge, “The online retailer’s president, Jonathon Johnson, said it is stepping [...]
Google+ to Brands: No Promotions for You!
Posted by BPMangus on November 8th, 2011
There has been much speculation about Google+ and the impact it will have on the social media landscape (ie, Facebook). Google+ initially resisted branded pages, but recently relented. However, brand owners shouldn’t get their hopes up about the ease of use of these pages. Google+ will not allow the use of the platforms for contests, [...]
f.ounders Conference Recap
Posted by BPMangus on November 1st, 2011
For those of you not in the know, the f.ounders conference is a tech startup conference for the best and the brightest in the world. Mashable’s Ben Parr attended this year and gives a great recap. Key lessons: entrepreneurs are intense and startups, like many businesses, boil down to connections (and networking). Enjoy.
10 Elements of Solid Social Media
Posted by BPMangus on October 30th, 2011
Implementing effective social media marketing for your company goes beyond a corporate Facebook page or a Twitter account that gets updated monthly. Just like traditional marketing tactics, social media campaigns require a committed effort to deliver success. Following are 10 rules to keep in mind: 1. Share The best social media content is highly sharable. [...]
