I talk to clients often about the power of blog PR. Traditional media relations – the art of getting your companies news spread across the nation’s magazines and newspapers – is losing its resonance for many consumers. While it is still highly effective for certain businesses in certain markets (and verticals), blogs are the “New Media” medium to reach consumers who get their news on the Information Superhighway.

This is just one case in point. This small grilled cheese company will likely go gangbusters thanks to this blog post.

Now their problem won’t be how to get word out about their service. It’ll be how to fulfill the flood of demand.