Every year, well known brands disappear, falling off the map like ships off a flat globe. And chances are, you don’t even notice. As I’m sure you don’t want your brand to be one of these “missing persons,” check out the list of top brands that became extinct this year. (courtesy of 24/7 Wall St) [...]
Archive for the ‘Business Basics’ Category
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Consumers Say NO to O.co. Branding Wins Again.
Posted by BPMangus on November 15th, 2011
Many of you marketing aficionados are probably aware of Overstock.com’s effort to change the company name to O.co. I have no idea why the change was suggested – much less enacted – but after five months the name change experiment is over. According to AdAge, “The online retailer’s president, Jonathon Johnson, said it is stepping [...]
Domino’s: Reviving Sales by Reinventing Pizza
Posted by BPMangus on October 27th, 2011
You probably remember Domino’s huge barnstorm of an ad campaign in 2010, Build a Better Pizza. The company was struggling with sagging sales and after conducting extensive market research management found that the issue wasn’t one of the usual suspects: cheaper competition, long delivery times or poor customer service. The problem was their pizza. Simply [...]
Hire a Better PR Consultant
Posted by BPMangus on October 3rd, 2011
Business consultants have to be smart. But as much as it is important to be smart, it is important to translate those smarts into thinking and actions that build trust with clients. It’s not an easy task. But helping clients better understand the PR process helps us do our job better. Below are some great [...]
Increase Marketing for More “Selling”
Posted by BPMangus on September 7th, 2011
Just read a fascinating article about lead generation. The premise is simple: the time that sales people spend chasing leads and cold calling is often equivalent to (or in many cases multiples of) any company’s entire marketing budget. It makes sense. Six digit earners should not be prospecting. They should be networking, building relationships, and [...]
Contests are Always Good for Business
Posted by BPMangus on July 21st, 2011
Read a great article this morning in Mashable about the power of consumer contests and want to pass along the main points and emphasize their importance. There’s no easier way to engage audiences than to give away free product and, as part of the giveaway, to engage people in a competition. When most people see [...]
