Market research is one of the most useful (yet most unused) tactics of marketing and PR. For some reason, the idea of validating your ideas on what people want and need BEFORE you spend your hard earned money just rubs people the wrong way. True, market research has it’s downsides. Good market research – be [...]
Archive for the ‘Business Basics’ Category
Yes, B2B Marketing Still Exists. And it’s Poised for an Upswing.
Posted by BPMangus on June 22nd, 2011
Today, we have a great addition from our first guest blogger, Daryl Clemmens (dclemmens@forgepr.com), a partner here at Forge. Check it out… it’s a great read. * * * PPG Industries recently announced that it’s kicking off a new marketing and rebranding campaign and is prepared to shell out $2 million in the first year. [...]
Get Ready For Internet Expansion
Posted by BPMangus on June 21st, 2011
For those of you who are not aware, the internet is on the brink of expansion. While in a certain sense, the World Wide Web is infinite, one’s ability to create Websites and secure domain names has to this point been limited by your ability to secure your domain name as well as the connecting [...]
Make Your Website Count
Posted by BPMangus on April 8th, 2011
Websites are important to any business – they’re to the digital age what the brochure was to the second half of the 20th century: the top sales and promotion tool for your business. And more and more, Websites aren’t just an extension of the business, they ARE the business (see Facebook, Netflix or any of [...]
Zippo Banks on Brand Image for Survival
Posted by BPMangus on March 21st, 2011
It’s hard to argue Zippo’s place as a bona fide American icon. The company’s namesake lighters first earned their reputation during WWII and became a household name not long after for their bit parts in too many movies to count. I had the opportunity to work with Zippo some years back and the customer loyalty [...]
Posted in Business Basics 
Tags: brand image, Branding, Harley-Davidson, Victorinox, Zippo 
No Comments »Quora: Change the Way You Research
Posted by BPMangus on March 16th, 2011
Research your market, that is. Quora is an interesting new Website I came across that allows users to pose questions to the vast audience of Quora users and get a wide range of answers. While it won’t replace larger scale quantitative research (at least not yet), it is a great way to test products, ideas [...]
