SOPA, and it’s sister act PIPA, are two pieces of legislation that have gotten an ungodly amount of press on the Interwebs (mostly on the geek sites I frequent), but I remain unsure of how aware the public at-large is of the possible affects internet censorship could have on their online experience. If you’re not [...]
By now you probably know how much we love Mashable. It’s a great source for all things social media and tech. A recent post gives some stellar advice on how to increase your company’s Google ranking. Simple, straightforward rules to follow. Trust us, you’ll want to check it out.
While TIME declared 2011 the “Year of the Protester,” many would argue that it was the year of Steve Jobs. I’m not an Apple fanboy. I’ve never owned an iPod, an iPhone or an iPad. But I can’t deny the contributions these technologies have made to the way I live, work and play, because they’ve [...]
Posted in Digital & Web, Following the Leaders 
Tags: Life Lessons, Mashable, Steve Jobs 
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Great piece by Jon Steinberg in AdAge this week about the turnabout we’ve been seeing with advertising – moving away from picture perfect imagery and too-good-to-be-true good looks to the gritty, grainy reality of life. The proliferation of home made video and the thickening of consumer skin has made real life storytelling the best way [...]
Posted in 21 Century MarCom, Digital & Web Tags: Ad Age, Advertising, rough cut videos No Comments »
If you want to build an online audience (Facebook anyone?) or kickstart your sales, social media contests are your answer. An effective social media contest or giveaway will drive Facebook “likes,” generate Website traffic and, if done right, go viral. From our good friends at Mashable, here are some ground rules.
Posted in Digital & Web, Social Media Tags: create awareness, Facebook, go viral, online contests No Comments »Just read a great article highlighting the top consumer tech items that are here today, but will be gone tomorrow. Most of the devices are obvious. CDs, check. Stand-alone nav systems (that are already on your smart phone), check. Low-end digital cameras – yes, the ones that are already obsolete compared to the hardware on [...]
