While TIME declared 2011 the “Year of the Protester,” many would argue that it was the year of Steve Jobs. I’m not an Apple fanboy. I’ve never owned an iPod, an iPhone or an iPad. But I can’t deny the contributions these technologies have made to the way I live, work and play, because they’ve [...]
Archive for the ‘Following the Leaders’ Category
Steve Jobs’ Life Lessons – Learn from Them
Posted by BPMangus on December 19th, 2011
Posted in Digital & Web, Following the Leaders 
Tags: Life Lessons, Mashable, Steve Jobs 
No Comments »Domino’s: Reviving Sales by Reinventing Pizza
Posted by BPMangus on October 27th, 2011
You probably remember Domino’s huge barnstorm of an ad campaign in 2010, Build a Better Pizza. The company was struggling with sagging sales and after conducting extensive market research management found that the issue wasn’t one of the usual suspects: cheaper competition, long delivery times or poor customer service. The problem was their pizza. Simply [...]
Ford Hearts Social Media
Posted by BPMangus on September 12th, 2011
Ford has been using social media as an integral part of its product launch strategy for some time. And it’s been working. But don’t take it from me. Take it from Ford’s Global CMO, Jim Farley. Following are some exerts from his recent Q&A in Automotive News: Q: What have you learned about social media, [...]
Madonna and Facebook Mix Well in New Campaign for Smirnoff
Posted by BPMangus on August 19th, 2011
Big-time Facebook campaigns that incorporate compelling contests and hip brands are always winners. Add Madonna to the mix and make that hip brand a top selling vodka and you’re in store for a blockbuster. According to Mashable, Smirnoff is teaming with the Pop Queen in a Facebook campaign that will ultimately choose a backup dancer [...]
At Coke, the Future is Now
Posted by BPMangus on August 8th, 2011
Innovation is one of the most overused words of the past decade. Every company wants to be innovative and boasts of it’s “innovations.” But few companies truly innovate – i.e., create a concept that is new and shifts the paradigm from “what is” to “what will be.” I’ve been fortunate in my career to work [...]
Posted in Following the Leaders Tags: Coca Cola Freestyle, Innovation, Sales and Marketing No Comments »Restaurant Chains Rejoice
Posted by BPMangus on July 22nd, 2011
Facebook Places will be a tremendous new tool for restaurants across the nation, but, according to a recent interview in Restaurant News with Scott Gulbransen, Applebee’s director of social media and digital content, large chains will likely benefit the most. The full interview is below: The Facebook Places update seems to present a tradeoff to [...]
Posted in Digital & Web, Following the Leaders, Social Media Tags: Applebees, Business, Facebook, Social media No Comments »
