I try not to directly repost blogs (outside of links to tips and tactics that are for the benefit of all mankind), but an entry of Smashing Magazine on the coding behind a superb Nike Website was too good to pass up. The piece offers a behind the scenes look at how the site, Nike [...]
Posted in 21 Century MarCom, Digital & Web, Following the Leaders 
Tags: coding, Nike, Web Design 
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For those following the “News of the Web,” the announcement that Facebook now accounts for nearly 1 in 3 online display ads should come as no surprise. While it’s quite a feat for a Web property not yet eight years old, it’s 500 million plus users and over $2 billion in revenue make it the [...]
Posted in Digital & Web, Following the Leaders, Social Media Tags: Advertising, Facebook, Marketing, Online Advertising, Social media No Comments »
One of the big under appreciated qualities of the most popular Websites in the world are their simplicity. In fact, most of them are so simple you don’t even think about their design. Think Google+, Facebook, vimeo or Skype – clean, uncluttered pages, sans serif fonts, little to no images and a spare use of [...]
Posted in Digital & Web, Following the Leaders Tags: Facebook, Google, Simplicity, vimeo, Web Design No Comments »
Dunkin Donuts recently held a terrific integrated online contest to celebrate National Donut Day. The chain tweeted its offer of a free donut with a beverage purchase to its 83,000 followers and put the offer on its Facebook Page, which has 3.5 million fans. Then, to keep the donut party going, DD launched a trivia [...]
Posted in Following the Leaders, Social Media Tags: Contests, Dunkin Donuts, Facebook, Social media, Twitter No Comments »
Events are a terrific way to get media attention. But they have to be bold. Here are some benchmark events that we can all learn from. Enjoy!
In a fresh take on the viral video (or, the inspiration for a viral video), Jennifer Aniston stars in a new short for SmartWater. Check it out. The new video practically dares viewers to help take it viral. It’s an interesting concept: Making a video and labeling it viral before it is even posted on [...]
Posted in Following the Leaders, Social Media Tags: Jennifer Aniston, Online Video, Smart Water, Viral Video No Comments »
