Every year, well known brands disappear, falling off the map like ships off a flat globe. And chances are, you don’t even notice. As I’m sure you don’t want your brand to be one of these “missing persons,” check out the list of top brands that became extinct this year. (courtesy of 24/7 Wall St) [...]
Archive for the ‘21 Century MarCom’ Category
Take Your Photoshopping…
Posted by BPMangus on December 6th, 2011
Great piece by Jon Steinberg in AdAge this week about the turnabout we’ve been seeing with advertising – moving away from picture perfect imagery and too-good-to-be-true good looks to the gritty, grainy reality of life. The proliferation of home made video and the thickening of consumer skin has made real life storytelling the best way [...]
Posted in 21 Century MarCom, Digital & Web 
Tags: Ad Age, Advertising, rough cut videos 
No Comments »Want More Word-of-Mouth? Read on.
Posted by BPMangus on December 1st, 2011
Word-of-mouth is the ultimate prize for any marketing campaign. How do you “get people talking.” Word of mouth isn’t just for the water cooler anymore. It’s really the essence of social media. Two Wharton hot shots recently took on the question of exactly how optimum word-of-mouth is achieved. Below is an unabridged summary from AdAge [...]
Posted in 21 Century MarCom, Social Media Tags: Advertising, Buzz, Marketing, word of mouth No Comments »Domino’s: Reviving Sales by Reinventing Pizza
Posted by BPMangus on October 27th, 2011
You probably remember Domino’s huge barnstorm of an ad campaign in 2010, Build a Better Pizza. The company was struggling with sagging sales and after conducting extensive market research management found that the issue wasn’t one of the usual suspects: cheaper competition, long delivery times or poor customer service. The problem was their pizza. Simply [...]
Sure, Tech Changes. So Why Doesn’t Your Marketing?
Posted by BPMangus on October 19th, 2011
Just read a great article highlighting the top consumer tech items that are here today, but will be gone tomorrow. Most of the devices are obvious. CDs, check. Stand-alone nav systems (that are already on your smart phone), check. Low-end digital cameras – yes, the ones that are already obsolete compared to the hardware on [...]
A Good Repost
Posted by BPMangus on July 13th, 2011
I try not to directly repost blogs (outside of links to tips and tactics that are for the benefit of all mankind), but an entry of Smashing Magazine on the coding behind a superb Nike Website was too good to pass up. The piece offers a behind the scenes look at how the site, Nike [...]
Posted in 21 Century MarCom, Digital & Web, Following the Leaders Tags: coding, Nike, Web Design No Comments »
