We’ve been talking about humorous online videos for some time now as the new vehicle companies use to extend their brand. If done right, they remind customers about the brand experience and draw consumers to buy the product (or, in this case, dine at the restaurant). Check out Denny’s latest video Webisodes here.

The series of Webisodes, “Always Open,” will be distributed across CollegeHumor.com and Dennys.com, as well as the website for DumbDumb, the digital-production studio run by Bateman and actor Will Arnett. The webisodes also will play on Denny’s YouTube and Facebook pages. Future segments will show Koechner interviewing celebrities like Arnett, Sarah Silverman, Amy Poehler, Will Forte and Kristin Bell.

If you want to reach young consumers, this is one great way.