The explosion of the Hispanic population in the US has been happening for decades. And the 2010 census will show that the population growth shows little signs of slowing (33% of the Hispanic population is under 18. Do the math).

The changing demographics means a lot for marketers. Following are just a couple of thoughts on how:

– Any marketing plan targeting youths must take into account Hispanics. It’s a growing population and, like any demo segment, it should not be marginalized.

– Marketing plans must take into account that Hispanics live in multi-generational households, therefore it is critical to understand how different generations influence each other.

– The influence of the Hispanic market goes beyond the traditional states. Over 30 markets saw the Hispanic population increase by more than 100,000 persons in the past 10 years.

– U.S. born Hispanics will require marketing campaigns that take into account their unique cultural background. It is critical to develop marketing campaigns that go beyond language and place of birth.

Check out a link to a more detailed white paper on the subject here.