In a fresh take on the viral video (or, the inspiration for a viral video), Jennifer Aniston stars in a new short for SmartWater. Check it out. The new video practically dares viewers to help take it viral.

It’s an interesting concept: Making a video and labeling it viral before it is even posted on the Web. It’s gutsy. But will it work?

We’ll keep you posted. But for this blogger, different is good, and I’m behind this out-of-the-box thinking 100%.