That’s right. I’ve been preaching to clients for a while that short YouTube clips can go a long way. Well here’s one striking example of how a little humor and a catchy campaign can go a LONG way.
People may argue with the “legitimacy” of a medium like YouTube to get out information about their product or company, but if you deliver something that’s either a) fun, or b) educational, people will check it out.
It’s time to get out of the marketing dark ages. Go digital. And go viral.
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[...] The original campaign, debuted in early 2010, was a big hit. In fact, when the ad went viral online Old Spice experienced a 107% increase in sales in one month. [...]