Insightful article about tech startups that pertains to any company providing a product or service and filling a need. Basically, Mike Evans of Grubhub, offers his thoughts on the four steps to a successful startup. 1) Quit your job, 2) Make $1, 3) Make $2, and 4) Make $1,000,000.

Making your first $1 makes sense. And making $2 essentially means that you’ve got a repeat customer (or at least that’s the theory). Making a million is the interesting part. And it has as much to do with moxie as it sounds. No matter how things are going, well or really, really well, your business will always do better if you and your team exude confidence and a sky is the limit attitude.

I’ve always told clients, “perception is reality.” Confidence – even bravado – go a long way, both in business and in life.