It shouldn’t come as a surprise that in the wake of Taco Bell’s class action lawsuit claiming they don’t use “100 percent beef” in their offerings, the company has turned to social media to fight back.

While the reviews have been mixed as to their effectiveness thus far, the strategy is right. In a crisis, transparency and open communications are key to putting a good face on the organization and getting the truth out. And what better way to do this than by utilizing your already robust Twitter, Facebook and YouTube operations.

Score one for Taco Bell. Whether they win the suit or not, they’ve already gone far to win in the court of public opinion.