Great piece by Jon Steinberg in AdAge this week about the turnabout we’ve been seeing with advertising – moving away from picture perfect imagery and too-good-to-be-true good looks to the gritty, grainy reality of life. The proliferation of home made video and the thickening of consumer skin has made real life storytelling the best way [...]
Posted in 21 Century MarCom, Digital & Web 
Tags: Ad Age, Advertising, rough cut videos 
No Comments »Alright, this story is terrific… and since this was the first I’d heard of it, highly under reported. AdAge reports that nature-oriented brands are turning increasingly towards funding programs for US state parks. Not only do the brands get prime bang for their ad dollars, they’re building immeasurable goodwill with their consumers. And even if [...]
When talking with clients and prospects about social media, I’m quick to point out that social media – Facebook, Twitter and everything in between – is the new word of mouth. Except that unlike the phenomenon where a rumor could sweep through a small town in a matter of days or weeks, on the Internet, [...]
Posted in Crisis Management, Social Media Tags: Ad Age, Communications, Facebook, PR, Reputation, Social media, Twitter No Comments »
