Kanon Organic Vodka is clearly doing it right. Check out this short film about the company, its history and its distillation process. Yes, it’s a bit artsy. But it’s a video social media branding gem: a clip that can be viewed quickly and easily shared, building brand awareness virally. And they’ve secured an excellent blog [...]
Posts Tagged ‘Blog’
Video Social Media at its Finest – Kanon Organic Vodka
Posted by BPMangus on August 25th, 2010
Posted in 21 Century MarCom, Following the Leaders, Social Media 
Tags: Blog, Forge, Kanon Vodka, PR, Social media, Viral Video 
No Comments »Blog PR Jackpot Realized for One Small Grilled Cheese Maker
Posted by BPMangus on July 28th, 2010
I talk to clients often about the power of blog PR. Traditional media relations – the art of getting your companies news spread across the nation’s magazines and newspapers – is losing its resonance for many consumers. While it is still highly effective for certain businesses in certain markets (and verticals), blogs are the “New [...]
Posted in Business Basics, Social Media Tags: Blog, Jackpot, Media Relations, New Media, PR No Comments »Home Run for Big Oil. For BP, Another Strike Out.
Posted by BPMangus on July 22nd, 2010
The announcement today that Exxon, Shell, Chevron and ConocoPhillips – four of the largest players in the oil industry – are creating a JV to address future large scale oil spills was a textbook example of how to turn the tables on negative public scrutiny. While the industry has been vilified for months for its [...]
Posted in Business Basics, Crisis Management, Following the Leaders Tags: Blog, Environment, Image, Industry, Marketing, Media, Oil No Comments »Online Video Viewing Up Again… Big Surprise!
Posted by BPMangus on July 20th, 2010
The number of people viewing online video has skyrocketed in recent years. And – big surprise – it’s up again this year. And what is up? YouTube. While there is a great diversity of content on YouTube, witty, edgy, clever and just plain cool content is what people tune into. The lesson here is simple. [...]
Posted in 21 Century MarCom, Social Media Tags: Blog, Digital, New Media, Viral, Youtube No Comments »
