Facebook Places will be a tremendous new tool for restaurants across the nation, but, according to a recent interview in Restaurant News with Scott Gulbransen, Applebee’s director of social media and digital content, large chains will likely benefit the most. The full interview is below: The Facebook Places update seems to present a tradeoff to [...]
Posted in Digital & Web, Following the Leaders, Social Media 
Tags: Applebees, Business, Facebook, Social media 
No Comments »Just read an interesting article about why blogging – and engaging in any social media outreach is so important. In essence, the author argues that in today’s fast-paced and ever-changing business environment, information and knowledge are things that need to be shared, not kept close to the chest. Prospects go to the Web to find [...]
Posted in Business Basics, Digital & Web, Social Media Tags: Blogging, Business, Conversation, Facebook, Social media, Twitter, Web No Comments »
No, that wasn’t a typo. In a move that signals (yet again) the importance of mobile advertising and e-commerce applications, Groupon – just two years old – will sell for billions. For those of you not in the know, the site is essentially a group coupon site that offers huge discounts on products and services [...]
Posted in Business Basics, Social Media Tags: Business, E-commerce, Groupon, Marketing, Mobile Advertising, Wal-Mart 1 Comment »Insightful article about tech startups that pertains to any company providing a product or service and filling a need. Basically, Mike Evans of Grubhub, offers his thoughts on the four steps to a successful startup. 1) Quit your job, 2) Make $1, 3) Make $2, and 4) Make $1,000,000. Making your first $1 makes sense. [...]
Posted in Business Basics, Digital & Web Tags: Business, Grubhub, Mike Evans, Money, Startup No Comments »Alright, so SEO’s really not magic. But it is the stuff that makes your Website go. Search Engine Optimization is the backend programming that needs to be done to any Website to ensure that people find your site – when they’re looking and when they’re not. It’s literally the most important element of any Website. [...]
Posted in Business Basics, Digital & Web Tags: Business, Design, Engine, Marketing, Optimization, Programming, Search, SEO No Comments »So the word it out. Babies are all over the Internet. A large survey sponsored by Internet security giant AVG found that 92 percent of children in the US have an online presence by the age of 2; 81 percent of young children have one worldwide. Social networking has inextricably changed the way people interact [...]
Posted in 21 Century MarCom, Social Media Tags: AVG, Business, Facebook, Online Advertising, Social media, Social Network, Twitter No Comments »
