Whatever your political inclination, the changing perception and popularity of Pres. Obama is an interesting case study in how shaping one’s messages – and responding to messages that are “said” – are important to guarding your brand. It’s important for any company to control what is communicated about it. Always respond to misleading communication. And [...]
Posts Tagged ‘Business’
Talk about Yourself – Or someone will do it for you
Posted by BPMangus on August 30th, 2010
Posted in Business Basics, Crisis Management 
Tags: Business, Communication, Image, Politics, Public Relations 
No Comments »And the BP Beat Goes On
Posted by BPMangus on August 25th, 2010
I’ve talked at length in past blog posts about the utter disaster that the BP crisis plan following the Deepwater Horizon disaster has been. First there was mistruths about the accident (and that’s putting it mildly). Then there was a loose cannon CEO, complaining about the inconvenience of the spill and acting – as the [...]
Posted in Business Basics, Crisis Management Tags: BP, Business, Crisis Plan, Gulf, Oil, PR No Comments »Facebook is King – but then you already knew that
Posted by BPMangus on February 18th, 2010
We’ve all known for some time that Facebook has the power to irrevocably change the way marketing and PR are performed. It offers brands the opportunities to engage communities in ways they were rarely capable of before. Rather than crafting one-way messages that reach consumers, Facebook provides a platform for two-way conversations. Brands can engage [...]
Posted in Social Media Tags: Brand, Business, Facebook, Forge, New Media, PR, Quality, Social media No Comments »Relationships are a the heart of any successful business
Posted by BPMangus on February 3rd, 2010
Every person you know – be it professionally or casually – is a member of your personal network. And everyone in your network has the potential to be a business lead. The most powerful form of advertising – even in this new and ever-changing digital age – is word-of-mouth advertising. And everyone in your network [...]
If you do the little things…
Posted by BPMangus on January 28th, 2010
The big things take care of themselves. This is as true in business as in any other of life’s affairs. And of the many detail related items that it takes to grow a small business, networking ranks among the most important “little thing” that too few people take seriously. It’s easy to make excuses when [...]
Onward and Upward
Posted by BPMangus on January 26th, 2010
This is the story of the passing of the torch – the oft repeated process of the young trodding in the well-worn boots of the old(er). This is the story of Forge Communications. Founded five years ago by my father, Patrick Mangus, a 30 year PR veteran and member of the PRSA Hall of Fame, [...]
Posted in 21 Century MarCom Tags: Agency, Business, Communications, Forge, Pittsburgh, PR, Public Relations No Comments »
