If you research top corporate brands as much as I do, you’ll quickly realize how few top US corporations have a Facebook presence. Why would top brands sit out of the largest marketing and communications petri dish ever? In a nutshell, I think it’s fear. Fear that an open forum will be bad for their [...]
Posts Tagged ‘Communications’
No Face in Facebook for Many in Fortune 100
Posted by BPMangus on May 25th, 2011
Posted in 21 Century MarCom, Social Media 
Tags: Brands, Communications, Facebook, Fortune 100, Marketing 
No Comments »Marcellus Shale Needs PR
Posted by BPMangus on April 13th, 2011
A new study was released today that is another body blow for Marcellus Shale, an industry that increasingly is finding itself in the public eye for all the wrong reasons. The report, issued by Cornell University, found that that methane produced from shale gas has as large or even larger “greenhouse gas footprint” than coal. [...]
Posted in Crisis Management Tags: Communications, good PR, Marcellus Shale, marcellus shale coalition, natural gas, PR 1 Comment »Corporate Use of Social Media… You Guessed It… Trending Up
Posted by BPMangus on November 11th, 2010
We continue to beat the drum for more use of social media as part of any brand’s corporate marketing and communications strategy. And for good reason. As this new study points out, the use of social engagement strategies by major corporations continues to rise. This past year, the research indicates that brands using a cohesive [...]
Posted in 21 Century MarCom, Social Media Tags: Brand, Communications, Marketing, Online Community, Social media, Strategy No Comments »Social Media – Word of Mouth to the Extreme
Posted by BPMangus on August 30th, 2010
When talking with clients and prospects about social media, I’m quick to point out that social media – Facebook, Twitter and everything in between – is the new word of mouth. Except that unlike the phenomenon where a rumor could sweep through a small town in a matter of days or weeks, on the Internet, [...]
Posted in Crisis Management, Social Media Tags: Ad Age, Communications, Facebook, PR, Reputation, Social media, Twitter No Comments »Want a way to communicate in a crisis? Try Facebook.
Posted by BPMangus on August 19th, 2010
According to a recent survey from German consultancy Gartner Communications, 84.8% of companies worldwide have general crisis plans in place, but only 20.7% have social media crisis plans set. In-house communicators rated the importance of social media in a crisis as seven out of 10. Interesting. But given how fast social media can pass along [...]
Posted in Crisis Management, Social Media Tags: Communications, Crisis, Facebook, Gartner Communications, New Media, Social media No Comments »If you do the little things…
Posted by BPMangus on January 28th, 2010
The big things take care of themselves. This is as true in business as in any other of life’s affairs. And of the many detail related items that it takes to grow a small business, networking ranks among the most important “little thing” that too few people take seriously. It’s easy to make excuses when [...]
