Posts Tagged ‘Crisis’

Honesty is the Best Policy

weiner

In the wake of the Anthony Weiner scandal, it’s hard to argue with the old adage, “Honesty is the Best Policy.” Lies beget lies; it’s as much a truism for a child learning wrong from right as it is for a high profile politician or a corporate board of directors. When things go bad, the [...]

Taco Bell: A Case of Mistaken Identity

tacobell

For those of you who have been following the Taco Bell beef flap, you know the story: Taco Bell gets sued for below average quality beef, Taco Bell fights back, and now, Taco Bell fights back some more. While Taco Bell followed standard PR protocol by responding to the initial lawsuit and issuing the facts [...]

Warren Buffett on Crisis PR

Famous words from the Sage of Omaha on crisis and what it means to your company: It takes 20 years to build a reputation and five minutes to ruin it.

Want a way to communicate in a crisis? Try Facebook.

According to a recent survey from German consultancy Gartner Communications, 84.8% of companies worldwide have general crisis plans in place, but only 20.7% have social media crisis plans set. In-house communicators rated the importance of social media in a crisis as seven out of 10. Interesting. But given how fast social media can pass along [...]