This just in – participation in real-time social media up 20% in 2010. Key finding: “The potential for social media — which the surveys found has about a 50% participation rate in even the least engaged markets — lies not in expansion but in the direction it grows. If social media continues to become focused [...]
Posts Tagged ‘Digital’
Real-Time Social Media Participation up Big in 2010
Posted by BPMangus on January 13th, 2011
Posted in 21 Century MarCom, Social Media 
Tags: Digital, Facebook, New Media, Online participation, Social media 
No Comments »Yes, Your Logo is That Important
Posted by BPMangus on January 5th, 2011
Strong corporate design can never be understated. It represents consumers’ visual associate with the company, gets seated in their memory and translates into value every time they make a brand association. And for companies that can succeed in creating a direct and strong connection between their corporate identity and their name, their brand experience or [...]
Posted in Digital & Web, Featured, Following the Leaders Tags: corporate brand, Creative, Digital, Forge, Identity, logo design, Starbuck's No Comments »Old Spice + YouTube = 107% Sales Increase In ONE MONTH
Posted by BPMangus on July 28th, 2010
That’s right. I’ve been preaching to clients for a while that short YouTube clips can go a long way. Well here’s one striking example of how a little humor and a catchy campaign can go a LONG way. People may argue with the “legitimacy” of a medium like YouTube to get out information about their [...]
Posted in 21 Century MarCom, Following the Leaders, Social Media Tags: Digital, Marketing, New Media, Old Spice, Viral, Youtube 1 Comment »Online Video Viewing Up Again… Big Surprise!
Posted by BPMangus on July 20th, 2010
The number of people viewing online video has skyrocketed in recent years. And – big surprise – it’s up again this year. And what is up? YouTube. While there is a great diversity of content on YouTube, witty, edgy, clever and just plain cool content is what people tune into. The lesson here is simple. [...]
Posted in 21 Century MarCom, Social Media Tags: Blog, Digital, New Media, Viral, Youtube No Comments »
