If you want to build an online audience (Facebook anyone?) or kickstart your sales, social media contests are your answer. An effective social media contest or giveaway will drive Facebook “likes,” generate Website traffic and, if done right, go viral. From our good friends at Mashable, here are some ground rules.
Posted in Digital & Web, Social Media 
Tags: create awareness, Facebook, go viral, online contests 
No Comments »There has been much speculation about Google+ and the impact it will have on the social media landscape (ie, Facebook). Google+ initially resisted branded pages, but recently relented. However, brand owners shouldn’t get their hopes up about the ease of use of these pages. Google+ will not allow the use of the platforms for contests, [...]
Kickstarter, the wildly popular startup funding Website and past subject of Forge Ahead, has just helped raise $54,000 for the growing #occupywallst movement. Whether you’re for or against the protest, $54,000 is big money. According to reports, backers on Kickstarter have picked up the printing bill for 50,000 copies of the newly printed Occupy Wall [...]
The dawn of the social media age has meant many things to many people. And now we’re seeing what Facebook and Twitter mean to banks: valuable data to mine for consumers’ credit risks. It shouldn’t come as a big surprise. What you post online is a record that will stay with you long into the [...]
Posted in Social Media Tags: Facebook, Online Reputation Management, Social media, Twitter No Comments »If you’re a regular reader, you know Forge “likes” Facebook. And how could we not? It’s only the largest, most user-friendly and versatile social network on the planet. However, we’ve been seeing a trend at Facebook to treat simple PR and Communications best practices with little regard. It’s as if FB thinks that because of [...]
Posted in Social Media, Uncategorized Tags: Bad PR, Facebook, New Facebook Bad, New Platform No Comments »
Big-time Facebook campaigns that incorporate compelling contests and hip brands are always winners. Add Madonna to the mix and make that hip brand a top selling vodka and you’re in store for a blockbuster. According to Mashable, Smirnoff is teaming with the Pop Queen in a Facebook campaign that will ultimately choose a backup dancer [...]
