We’ve talked before about Marcellus Shale players’ need for strong, clear (and positive) PR. Here’s a great example of natural gas PR done right – an Op-Ed in the Patriot-News entitled Marcellus Shale Player Does Have an Environmental Conscience. Give it a look. It’s a big score for Range Resources, the clear leader in MS [...]
Posted in Crisis Management 
Tags: Great PR, Marcellus Shale, Media Relations, Op-Ed, Range Resources 
No Comments »As the word spread that Osama Bin Laden had been killed by an elite group of US military professionals, it was easy to see the media would have a dynamite story on their hands. Within hours news of the operation was plastered across the media landscape – and journalists wanted answers. As stories go, this [...]
Posted in Crisis Management Tags: Bin Laden, crisis communications, Media Relations, Top News Stories, White House No Comments »I talk to clients often about the power of blog PR. Traditional media relations – the art of getting your companies news spread across the nation’s magazines and newspapers – is losing its resonance for many consumers. While it is still highly effective for certain businesses in certain markets (and verticals), blogs are the “New [...]
Posted in Business Basics, Social Media Tags: Blog, Jackpot, Media Relations, New Media, PR No Comments »
