This just in – participation in real-time social media up 20% in 2010. Key finding: “The potential for social media — which the surveys found has about a 50% participation rate in even the least engaged markets — lies not in expansion but in the direction it grows. If social media continues to become focused [...]
Posts Tagged ‘New Media’
Real-Time Social Media Participation up Big in 2010
Posted by BPMangus on January 13th, 2011
Posted in 21 Century MarCom, Social Media 
Tags: Digital, Facebook, New Media, Online participation, Social media 
No Comments »Who You “Like” on Facebook Matters
Posted by BPMangus on December 31st, 2010
So the results are in – and just in time for the New Year. MSNBC gives us a guide of the top brand names on Facebook. So who are the winners? Well, the #1 makes sense, but the rest of the field may surprise you. The top brands in terms of annual advertising spending don’t [...]
Posted in Business Basics, Featured, Social Media Tags: Facebook, Facebook advertising, favorites, likes, New Media, Social media No Comments »Want a way to communicate in a crisis? Try Facebook.
Posted by BPMangus on August 19th, 2010
According to a recent survey from German consultancy Gartner Communications, 84.8% of companies worldwide have general crisis plans in place, but only 20.7% have social media crisis plans set. In-house communicators rated the importance of social media in a crisis as seven out of 10. Interesting. But given how fast social media can pass along [...]
Posted in Crisis Management, Social Media Tags: Communications, Crisis, Facebook, Gartner Communications, New Media, Social media No Comments »Blog PR Jackpot Realized for One Small Grilled Cheese Maker
Posted by BPMangus on July 28th, 2010
I talk to clients often about the power of blog PR. Traditional media relations – the art of getting your companies news spread across the nation’s magazines and newspapers – is losing its resonance for many consumers. While it is still highly effective for certain businesses in certain markets (and verticals), blogs are the “New [...]
Posted in Business Basics, Social Media Tags: Blog, Jackpot, Media Relations, New Media, PR No Comments »Old Spice + YouTube = 107% Sales Increase In ONE MONTH
Posted by BPMangus on July 28th, 2010
That’s right. I’ve been preaching to clients for a while that short YouTube clips can go a long way. Well here’s one striking example of how a little humor and a catchy campaign can go a LONG way. People may argue with the “legitimacy” of a medium like YouTube to get out information about their [...]
Posted in 21 Century MarCom, Following the Leaders, Social Media Tags: Digital, Marketing, New Media, Old Spice, Viral, Youtube 1 Comment »Online Video Viewing Up Again… Big Surprise!
Posted by BPMangus on July 20th, 2010
The number of people viewing online video has skyrocketed in recent years. And – big surprise – it’s up again this year. And what is up? YouTube. While there is a great diversity of content on YouTube, witty, edgy, clever and just plain cool content is what people tune into. The lesson here is simple. [...]
Posted in 21 Century MarCom, Social Media Tags: Blog, Digital, New Media, Viral, Youtube No Comments »
