Old Spice recently introduced a new character in a refresh of its “Smell Like a Man” ad series. Check out the new commercial here. The original campaign, debuted in early 2010, was a big hit. In fact, when the ad went viral online Old Spice experienced a 107% increase in sales in one month. The [...]
Posted in Digital & Web, Social Media 
Tags: Consumer Engagement, Old Spice, Online Advertising, Social media, Youtube 
No Comments »That’s right. I’ve been preaching to clients for a while that short YouTube clips can go a long way. Well here’s one striking example of how a little humor and a catchy campaign can go a LONG way. People may argue with the “legitimacy” of a medium like YouTube to get out information about their [...]
Posted in 21 Century MarCom, Following the Leaders, Social Media Tags: Digital, Marketing, New Media, Old Spice, Viral, Youtube 1 Comment »
