By now I’m sure you’ve seen the Levi’s jeans ads set in Braddock, Pa, a depressed section of Pittsburgh. To say the ad is risky is an understatement. It’s comparing a rusted out, poverty stricken area of modern America to the one you’d find circa 1890. But it uses this comparison to make a strong [...]
Posts Tagged ‘Pittsburgh’
In Bad Economy, Levi’s “We Are All Workers” Campaign Hits Right Chord
Posted by BPMangus on October 27th, 2010
Posted in 21 Century MarCom, Digital & Web, Following the Leaders 
Tags: Braddock, Hard work, Jeans, Levi, Marketing, Modern America, National Spirit, Pennsylvania, Pittsburgh, PR, Pride 
No Comments »And what a view!
Posted by BPMangus on August 10th, 2010
Our new office is coming together quite nicely! Great environment (yes, we’re right above a brewery), great neighbors and great view! Pics on our brand new Facebook page coming soon!
Meetup.com – an invaluable resource for small businesses
Posted by BPMangus on January 29th, 2010
This afternoon I’m heading out to an event posted through Meetup.com, essentially an online forum for people across the country to start groups based on any subject and get together like-minded people. There are cupcake meetups, chess club meetups and countless meetups for businesspeople across all industries. For those looking for a starting point for [...]
Posted in Business Basics Tags: Entrepreneurs, Marketing, Meet Up, Network, New York, Pittsburgh No Comments »Onward and Upward
Posted by BPMangus on January 26th, 2010
This is the story of the passing of the torch – the oft repeated process of the young trodding in the well-worn boots of the old(er). This is the story of Forge Communications. Founded five years ago by my father, Patrick Mangus, a 30 year PR veteran and member of the PRSA Hall of Fame, [...]
Posted in 21 Century MarCom Tags: Agency, Business, Communications, Forge, Pittsburgh, PR, Public Relations No Comments »
