A new study was released today that is another body blow for Marcellus Shale, an industry that increasingly is finding itself in the public eye for all the wrong reasons. The report, issued by Cornell University, found that that methane produced from shale gas has as large or even larger “greenhouse gas footprint” than coal. [...]
Posted in Crisis Management 
Tags: Communications, good PR, Marcellus Shale, marcellus shale coalition, natural gas, PR 
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For those of you who have been following the Taco Bell beef flap, you know the story: Taco Bell gets sued for below average quality beef, Taco Bell fights back, and now, Taco Bell fights back some more. While Taco Bell followed standard PR protocol by responding to the initial lawsuit and issuing the facts [...]
Just read a fascinating article that answered a question I brought up during a cocktail party not a month ago: whatever happened to Little Caesars? While the article brings up a number of noteworthy points, its main thrust is that in marketing, less is more. Little Caesars sat second behind only Pizza Hut in ’94. [...]
One of the cardinal rules of PR is to communicate with your publics. The only way to avoid the spread of misinformation, misunderstanding and negative press and public sentiment is to be proactive in your company’s use of outgoing PR. This latest media report outlining the potential dangers of Marcellus Shale drilling highlights this point. [...]
Posted in Business Basics, Crisis Management Tags: Communication, Marcellus Shale, Marketing, Negative Press, Perception, PR, Public Sentiment, Reputation 1 Comment »By now I’m sure you’ve seen the Levi’s jeans ads set in Braddock, Pa, a depressed section of Pittsburgh. To say the ad is risky is an understatement. It’s comparing a rusted out, poverty stricken area of modern America to the one you’d find circa 1890. But it uses this comparison to make a strong [...]
Posted in 21 Century MarCom, Digital & Web, Following the Leaders Tags: Braddock, Hard work, Jeans, Levi, Marketing, Modern America, National Spirit, Pennsylvania, Pittsburgh, PR, Pride No Comments »Facebook, MySpace… any social media Website… have one thing in common: they rely on people (their audience) to remain interested in their platform or content. Social media Websites are just that – social. Without an audience these sites are in doom of failure. And the only thing keeping a “hot” social Website hot is relevance. [...]
Posted in 21 Century MarCom, Digital & Web, Social Media Tags: Digg, Facebook, Myspace, People, PR, Social media, Social Networking, Twitter No Comments »
