Newsweek gives us an interesting story about a PSA put on YouTube featuring David Arquette and Courtney Cox. It’s a rather outrageous PSA, but after the shock factor and the laughs, the PSA transitions into a serious message about need to increase awareness of domestic abuse. It’s unconventional. But as a means of getting a [...]
Posts Tagged ‘PR’
Viral Video + PSA = Campaign Success
Posted by BPMangus on October 14th, 2010
Posted in 21 Century MarCom, Following the Leaders, Social Media 
Tags: Buzz, Courtney Cox, David Arquette, Marketing, Newsweek, PR, PSA, Public, Viral Marketing, Youtube 
No Comments »Gap Misfires on New Logo, Returns to Brand Icon
Posted by BPMangus on October 12th, 2010
We talked about Gap’s new logo last week. It was a move that shocked brand people and loyal customers alike. Well, it appears Gap has seen the error of its ways. According to Gap’s President, “There may be a time to evolve our logo, but if and when that time comes, we’ll handle it in [...]
Posted in Crisis Management Tags: Brand, Brand Loyalty, Crisis Management, Customers, Gap, PR No Comments »Redesign Your Website Now!
Posted by BPMangus on October 11th, 2010
In case you didn’t know, Forge does Websites. And, if we don’t mind saying so, we do damn good Websites. In the past 12 months we’ve created brand new sites for the National Aviary ( www.aviary.org ), the WPa Parkinson’s Foundation ( www.pfwpa.org ) and The Weirton Medical Center’s Plastic Surgery Department ( www.weirtonplasticsurgery.com ) [...]
Posted in Digital & Web Tags: Brand, Design, Digital Representation, Forge, Marketing, PR, Web 1 Comment »Gap Changes Logo, Breaks Cardinal Rule of Branding
Posted by BPMangus on October 8th, 2010
For those of you who haven’t heard the loud sigh from designers, branding experts and the public across the country, Gap redesigned its logo… and nobody likes it. Now, to be fair, small and midsized companies can tweak or even outright change their logos (to emphasize a change in direction for the company, to signal [...]
Posted in Business Basics, Crisis Management Tags: Branding, Consumer, Gap, Identity, Marketing, PR No Comments »Warren Buffett on Crisis PR
Posted by BPMangus on October 5th, 2010
Famous words from the Sage of Omaha on crisis and what it means to your company: It takes 20 years to build a reputation and five minutes to ruin it.
Forget Traditional PR… “Integration” is the Word of Now
Posted by BPMangus on September 14th, 2010
Traditional public relations agencies have operated in a silo for years. They are “independent” of advertising and creative. They offer issues management expertise, media relations, trade show support. Message development. But for any member of the marcom new guard, it has been apparent for some time that this approach is not sustainable. Clients need ideas [...]
Posted in 21 Century MarCom, Business Basics Tags: Advertising, Client Interaction, Creative, Marcom, Marketing, PR, Technology No Comments »
