One of the cardinal rules of PR is to communicate with your publics. The only way to avoid the spread of misinformation, misunderstanding and negative press and public sentiment is to be proactive in your company’s use of outgoing PR. This latest media report outlining the potential dangers of Marcellus Shale drilling highlights this point. [...]
Posts Tagged ‘Reputation’
One More Reason for Marcellus Shale Operators to Educate
Posted by BPMangus on October 28th, 2010
Posted in Business Basics, Crisis Management 
Tags: Communication, Marcellus Shale, Marketing, Negative Press, Perception, PR, Public Sentiment, Reputation 
1 Comment »Social Media – Word of Mouth to the Extreme
Posted by BPMangus on August 30th, 2010
When talking with clients and prospects about social media, I’m quick to point out that social media – Facebook, Twitter and everything in between – is the new word of mouth. Except that unlike the phenomenon where a rumor could sweep through a small town in a matter of days or weeks, on the Internet, [...]
Posted in Crisis Management, Social Media Tags: Ad Age, Communications, Facebook, PR, Reputation, Social media, Twitter No Comments »
