Ford has been using social media as an integral part of its product launch strategy for some time. And it’s been working. But don’t take it from me. Take it from Ford’s Global CMO, Jim Farley. Following are some exerts from his recent Q&A in Automotive News: Q: What have you learned about social media, [...]
Yeah, social media is big. Just how big? Well, this recent story on Mashable about sums it up. Two singer-songwriters used Kickstarer.com, a social media funding platform for creatives, to raise money for a West Coast tour. Their initial goal was to raise $20,000. However, in just 48 hours they raised $65,000. Not bad. The [...]
If you didn’t think Facebook was serious business by now, this story from London following their recent riots should make you think again. Two young men were just sentenced to four years in prison for inciting riots on Facebook. While it may be a harsh punishment, it underscores – in very, very real terms – [...]
Today’s announcement that Randi Zuckerberg, Facebook’s Marketing Director and sister to Mark, will be leaving Facebook to form her own social engagement media company adds to the building conversation that social media and consumer engagement are the same (at least for those who didn’t already know that). According to Zuckerberg, “My goal is to launch [...]
Most of you know by now that Google+ is here, and it’s here in a big way. In its first few weeks of life, Google+ has already blown by the 20 million user mark, a feat that took Facebook and Twitter each more than two years to pass. Hey, Google is big, so by virtue [...]
Facebook Places will be a tremendous new tool for restaurants across the nation, but, according to a recent interview in Restaurant News with Scott Gulbransen, Applebee’s director of social media and digital content, large chains will likely benefit the most. The full interview is below: The Facebook Places update seems to present a tradeoff to [...]
Posted in Digital & Web, Following the Leaders, Social Media 
Tags: Applebees, Business, Facebook, Social media 
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