The dawn of the social media age has meant many things to many people. And now we’re seeing what Facebook and Twitter mean to banks: valuable data to mine for consumers’ credit risks. It shouldn’t come as a big surprise. What you post online is a record that will stay with you long into the [...]
Posts Tagged ‘Twitter’
Banks Using Social Media to Evaluate Credit Risks. Consumer Beware.
Posted by BPMangus on October 7th, 2011
Posted in Social Media 
Tags: Facebook, Online Reputation Management, Social media, Twitter 
No Comments »Shark Week Gets More Social
Posted by BPMangus on July 5th, 2011
Of the media and marketing tools that drive awareness and impact consumer behaviors, straight-arrow social media is king. And Discovery Channel’s newest promotion for Shark Week gets it, with a user-generated advertising contest, a co-viewing app for the iPhone and iPad and plugs by Andy Samberg. It also launched a campaign to get fans to [...]
Posted in Social Media Tags: Andy Samberg, Discovery Channel, Shark Week, Social media, Twitter No Comments »Do You Use Muck Rack?
Posted by BPMangus on June 30th, 2011
PR people and business leaders are constantly searching for the next Internet tool that will allow them to do their job better. And one valuable tool that we all know about, but may not know how to fully utilize is Twitter. Well, I’m about to hand out some serious advice: if you want to use [...]
Posted in 21 Century MarCom, Digital & Web Tags: HARO, Muck Rack, Twitter, Twitter for Journalists No Comments »Dunkin Donuts – Social Media Contests Done Right!
Posted by BPMangus on June 7th, 2011
Dunkin Donuts recently held a terrific integrated online contest to celebrate National Donut Day. The chain tweeted its offer of a free donut with a beverage purchase to its 83,000 followers and put the offer on its Facebook Page, which has 3.5 million fans. Then, to keep the donut party going, DD launched a trivia [...]
Posted in Following the Leaders, Social Media Tags: Contests, Dunkin Donuts, Facebook, Social media, Twitter No Comments »If You Tweet, Some Words to Live By
Posted by BPMangus on March 8th, 2011
Some great advice from one of the Twitter measurement leaders, TrackingTwitter. Keys to note: be real, be brief, be fun, listen and respond, don’t just pontificate… oh, and have fun. Social media and branding in the 21st century is about open, honest dialogue and ENGAGEMENT (one reason why the old industrial leaders of the last [...]
Why I Blog. And Why You Should Too.
Posted by BPMangus on December 1st, 2010
Just read an interesting article about why blogging – and engaging in any social media outreach is so important. In essence, the author argues that in today’s fast-paced and ever-changing business environment, information and knowledge are things that need to be shared, not kept close to the chest. Prospects go to the Web to find [...]
Posted in Business Basics, Digital & Web, Social Media Tags: Blogging, Business, Conversation, Facebook, Social media, Twitter, Web No Comments »
