Facebook, MySpace… any social media Website… have one thing in common: they rely on people (their audience) to remain interested in their platform or content. Social media Websites are just that – social. Without an audience these sites are in doom of failure. And the only thing keeping a “hot” social Website hot is relevance. [...]
Posts Tagged ‘Twitter’
The Key to All Social Media – Your Audience
Posted by BPMangus on October 25th, 2010
Posted in 21 Century MarCom, Digital & Web, Social Media 
Tags: Digg, Facebook, Myspace, People, PR, Social media, Social Networking, Twitter 
No Comments »92% of Babies Have an Online Presence by Age 2
Posted by BPMangus on October 7th, 2010
So the word it out. Babies are all over the Internet. A large survey sponsored by Internet security giant AVG found that 92 percent of children in the US have an online presence by the age of 2; 81 percent of young children have one worldwide. Social networking has inextricably changed the way people interact [...]
Posted in 21 Century MarCom, Social Media Tags: AVG, Business, Facebook, Online Advertising, Social media, Social Network, Twitter No Comments »Social Media – Word of Mouth to the Extreme
Posted by BPMangus on August 30th, 2010
When talking with clients and prospects about social media, I’m quick to point out that social media – Facebook, Twitter and everything in between – is the new word of mouth. Except that unlike the phenomenon where a rumor could sweep through a small town in a matter of days or weeks, on the Internet, [...]
Posted in Crisis Management, Social Media Tags: Ad Age, Communications, Facebook, PR, Reputation, Social media, Twitter No Comments »Even in a Serious Situation, BP Wise Not to Take Some Things So Seriously
Posted by BPMangus on May 25th, 2010
I just read an interesting article about a BP PR parody on Twitter that has quickly amassed double the following of BP’s actual Twitter account. It seems the Twitter feed in question is actually a fraud – sending out irreverent and inaccurate feeds about the disaster in the Gulf. And BP’s reaction to the false [...]
