We’ve been talking about humorous online videos for some time now as the new vehicle companies use to extend their brand. If done right, they remind customers about the brand experience and draw consumers to buy the product (or, in this case, dine at the restaurant). Check out Denny’s latest video Webisodes here. The series [...]
Posted in Business Basics, Digital & Web, Social Media 
Tags: Celebrity Video, Denny's, Online Marketing, Online Video, Viral Video, Webisodes 
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In a fresh take on the viral video (or, the inspiration for a viral video), Jennifer Aniston stars in a new short for SmartWater. Check it out. The new video practically dares viewers to help take it viral. It’s an interesting concept: Making a video and labeling it viral before it is even posted on [...]
Posted in Following the Leaders, Social Media Tags: Jennifer Aniston, Online Video, Smart Water, Viral Video No Comments »Kanon Organic Vodka is clearly doing it right. Check out this short film about the company, its history and its distillation process. Yes, it’s a bit artsy. But it’s a video social media branding gem: a clip that can be viewed quickly and easily shared, building brand awareness virally. And they’ve secured an excellent blog [...]
Posted in 21 Century MarCom, Following the Leaders, Social Media Tags: Blog, Forge, Kanon Vodka, PR, Social media, Viral Video No Comments »
