Old Spice recently introduced a new character in a refresh of its “Smell Like a Man” ad series. Check out the new commercial here. The original campaign, debuted in early 2010, was a big hit. In fact, when the ad went viral online Old Spice experienced a 107% increase in sales in one month. The [...]
Posted in Digital & Web, Social Media 
Tags: Consumer Engagement, Old Spice, Online Advertising, Social media, Youtube 
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It shouldn’t come as a surprise that in the wake of Taco Bell’s class action lawsuit claiming they don’t use “100 percent beef” in their offerings, the company has turned to social media to fight back. While the reviews have been mixed as to their effectiveness thus far, the strategy is right. In a crisis, [...]
Posted in Crisis Management Tags: crisis communication, crisis strategy, Facebook, Social media, Taco Bell, Youtube No Comments »Newsweek gives us an interesting story about a PSA put on YouTube featuring David Arquette and Courtney Cox. It’s a rather outrageous PSA, but after the shock factor and the laughs, the PSA transitions into a serious message about need to increase awareness of domestic abuse. It’s unconventional. But as a means of getting a [...]
Posted in 21 Century MarCom, Following the Leaders, Social Media Tags: Buzz, Courtney Cox, David Arquette, Marketing, Newsweek, PR, PSA, Public, Viral Marketing, Youtube No Comments »
Wow! This is textbook YouTube advertising. It’s catchy. It’s edgy. And it’s totally cool. And I’m sure the production was cheap. More than 134 million views. Not bad. Check it out for yourself.
Posted in 21 Century MarCom, Business Basics Tags: Creative, Online Advertising, Viral Marketing, Youtube No Comments »That’s right. I’ve been preaching to clients for a while that short YouTube clips can go a long way. Well here’s one striking example of how a little humor and a catchy campaign can go a LONG way. People may argue with the “legitimacy” of a medium like YouTube to get out information about their [...]
Posted in 21 Century MarCom, Following the Leaders, Social Media Tags: Digital, Marketing, New Media, Old Spice, Viral, Youtube 1 Comment »The number of people viewing online video has skyrocketed in recent years. And – big surprise – it’s up again this year. And what is up? YouTube. While there is a great diversity of content on YouTube, witty, edgy, clever and just plain cool content is what people tune into. The lesson here is simple. [...]
Posted in 21 Century MarCom, Social Media Tags: Blog, Digital, New Media, Viral, Youtube No Comments »
