Great piece by Jon Steinberg in AdAge this week about the turnabout we’ve been seeing with advertising – moving away from picture perfect imagery and too-good-to-be-true good looks to the gritty, grainy reality of life.

The proliferation of home made video and the thickening of consumer skin has made real life storytelling the best way to win hearts and minds in media saturated 21st Century America. Check out the article here for more insight into this new ad paradigm. I think the fundamental changes we’ve been seeing in the genre will be here for some time.