Whatever your political inclination, the changing perception and popularity of Pres. Obama is an interesting case study in how shaping one’s messages – and responding to messages that are “said” – are important to guarding your brand.

It’s important for any company to control what is communicated about it. Always respond to misleading communication. And take positive action steps to communicate your “story” before someone else does.

True, it is difficult to guard your name completely. But setting the record straight and proactively responding to negative representations of your company is a must.

In business, image is everything. Protect yours.