Newsweek gives us an interesting story about a PSA put on YouTube featuring David Arquette and Courtney Cox. It’s a rather outrageous PSA, but after the shock factor and the laughs, the PSA transitions into a serious message about need to increase awareness of domestic abuse.

It’s unconventional. But as a means of getting a message out to the public and generating buzz, this PSA viral video is a clear winner. Check it out.