According to a recent survey from German consultancy Gartner Communications, 84.8% of companies worldwide have general crisis plans in place, but only 20.7% have social media crisis plans set. In-house communicators rated the importance of social media in a crisis as seven out of 10.

Interesting. But given how fast social media can pass along a message (it IS the new word of mouth after all), it seems like a good place to start disseminating messages in a crisis.

So if you don’t have a FB crisis contingency plan in place – get one.