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National Safety Council: Virtual Green Cross for Safety Awards

NSC Case Study placement collage

Objective

Secure talent for National Safety Council’s (NSC) biggest fundraising event of the year and heighten the profile of the organization and its impactful work.

The Work

A highly curated list of potential talent was created to include names that had a direct connection, passion, history or affiliation with NSC’s main pillars. Robust outreach was implemented in order to secure the most suitable talent. Once talent was identified, a PR strategy was developed and implemented in order to garner maximum exposure for the event.

Results

Robert Herjavec, Founder and CEO of the Herjavec Group and Leading Shark on ABC’s Shark Tank was secured as the keynote speaker for the event and Cortney Hall, Host of NBC’s Chicago Today was secured as the Emcee of the event.