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ORI + Avenir

Ori + Avenir Chicago Case Study placement collage

Objective

To launch Smart Suites with Ori as part of Chicago’s newest luxury high-rise apartment building, the Avenir, and introduce the cutting edge robotic furniture within the market.

The Work

FORGE PR hit the ground running and immediately established an exclusive announcement with the Chicago Tribune, which appeared online and in print on the front page of the Sunday Real Estate section, and was picked up in additional publications throughout the country. The team developed a variety of robust consumer and trade angles that spoke to different aspects of the program, including real estate, technology and design.

Results

In less than a three month period, FORGE PR secured approximately 16.8MM impressions in outlets including Curbed Chicago, The Seattle Times, Furniture Today News, Home Furnishings News and a segment on NBC5 Chicago.